By Sarib Khan Kakerzai  |  Co-Founder, Growth Mentor Media  |  April 29, 2026 Key Takeaways:   1. Every location needs its own unique tracking number. Sharing one number across branches makes it impossible to know which location drives which calls. 2. Each Google Business Profile listing needs its own tracking number, one number covers one […]

Key Takeaways:   1. Google Ads has three distinct call tracking types: calls from ads, calls from your website, and imported call conversions. Most local businesses need at least two of the three set up together. 2. The 60-second minimum call duration is the most important single setting in call conversion tracking. Anything shorter counts […]