By Sarib Khan Kakerzai | Co-Founder, Growth Mentor Media | April 29, 2026 Key Takeaways: 1. 62% of calls to small businesses go unanswered. Of those callers, 85% will never call back — they move straight to the next business on Google. 2. Missed call text back is an automated SMS that fires within […]
Key Takeaways: 1. As of January 2026, Meta’s detailed interest targeting treats your selections as suggestions, not strict rules. The algorithm will go outside your chosen interests if it finds better converters. 2. Advantage+ audience outperforms fragmented interest targeting in most accounts, cutting CPA by up to 32% in ecommerce verticals according to Meta’s own […]
By Sarib Khan Kakerzai | Paid Media Strategist, Growth Mentor Media | April 29, 2026 Key Takeaways:1. Performance Max now drives 45% of all Google Ads conversions in 2026, it is not optional for serious advertisers.2. Conversion tracking accuracy is the single most critical input. Get this wrong and the algorithm optimizes for the wrong […]