One Product.
Three Channels.
350+ Units Sold Every Week.

About Cube Tracker

Cube Tracker is a US-based GPS tracking company selling compact, real-time tracking devices for cars, motorcycles, boats, pets, assets, and personal use. Every device comes with a SIM card included and connects to the Cube Tracker app, with subscriptions starting at $16.50 per month. The hardware is the entry point. The subscription is the revenue engine.

That model has a specific implication for paid advertising: the goal was never just sales. It was unit velocity. The more devices out in the world and active on a subscription, the more predictable the recurring monthly revenue becomes. The target was 300 units sold per week, consistently, across every channel we managed.

The Goal: Sell More. Scale Further.

There was no crisis. No broken account to rescue. The client had one clear ambition: sell enough GPS trackers per week to build a growing, profitable subscription base. More units in the field means more monthly subscribers. More subscribers means compounding recurring revenue. The target was 300+ units per week, consistently. Everything we built was in service of that number.

We started with TikTok Shop, which was the fastest path to volume. Once that channel was producing reliable weekly results, we expanded into Google Shopping to capture high-intent buyers searching for GPS trackers on Google. Meta Ads came most recently, repurposing the best-performing TikTok creator videos as paid creative on Facebook and Instagram after securing creator approval, extending the reach of content that was already proven to convert.

• Scaling growth:Find the buyers, convert them efficiently, and grow the weekly unit number without letting the cost-per-acquisition creep above what the subscription model can support.
• Channel expansion:TikTok first, then Google Shopping to Amazon, then Meta to Shopify. Each channel unlocked a different buyer type and a different path to purchase, widening the net without adding redundant spend.
• Creative strategy:The best creative was already being made by the TikTok creators. With their permission, we took those videos into Meta campaigns. One production investment, two distribution channels, compounding returns.

Our Approach

We treated each channel as a distinct growth lever. Each had its own audience, its own objective, and its own creative strategy. The three ran in parallel with a shared goal: consistent weekly units at or above the TCPA target.

The Creator Strategy: The Discovery That Changed Everything

The biggest performance unlock was not a campaign structure or a bidding strategy. It was a creator audience insight that nobody had acted on before we found it.

Early TikTok testing performed well with 2-3 mega English-speaking creators whose audiences responded strongly to the car tracking and personal safety use cases. Then we tested a mid-tier Spanish-language creator. The results were disproportionate to what we expected. We ran more Spanish creators. The pattern held. We built a systematic programme around it.

Today, 45% of Cube Tracker's TikTok Shop sales come from Spanish-speaking creators, despite Spanish creators representing a small fraction of the creator pool in the GPS tracker category. The Spanish-speaking TikTok audience has strong purchase intent for safety and tracking products, is highly active on TikTok Shop, and was almost entirely uncontested by competitors when we entered the segment.

The Results

Eleven months of multi-channel paid media, a systematic creator programme, and a bilingual content strategy that unlocked a market segment no competitor had claimed. The unit target of 300 per week was hit and surpassed.

Our Responsibilities