Your Customers Are Asking AI
for Recommendations.
Is Your Brand the Answer?
When someone asks ChatGPT "what's the best CRM for small businesses" or asks Perplexity "which accounting software should I use," the AI gives a recommendation — and it is not necessarily the brand with the best product. It is the brand whose content the AI has been trained to trust and cite. We build that content authority for you, end-to-end, in-house.
Free consultation. No long-term contract. We show you exactly where your brand is and isn't being cited before you commit.
We get you cited on
Search Changed. Most Brands
Are Still Playing the Old Game.
Here is what the data says is happening right now — and why it changes everything about how your brand needs to show up online.
The uncomfortable truth: Ranking on page one of Google does not mean you appear in AI answers. Research shows less than 20% overlap between top Google rankings and AI citation sources. These are two separate visibility battles — and most brands are only fighting one of them.
From Zero AI Visibility to
2,100 Citations in 3 Months.
This is a real client's Microsoft Copilot AI Performance dashboard. Total citations reached 2,100 across the 3-month period, with 6 cited pages on average — and a clear, measurable acceleration from 25th January onward as the content and authority strategy took hold.
We Write Content Around
What People Actually Ask AI.
Traditional content marketing targets keywords. AEO and GEO target prompts. The difference is enormous. A keyword is a fragment — "best CRM software." A prompt is a full question with context and intent — "what is the best CRM for a 10-person sales team that already uses Slack and HubSpot?" AI engines respond to the latter by pulling from content that directly, specifically, and authoritatively answers that question.
We map the exact prompts your target buyers are feeding into ChatGPT, Perplexity, and Gemini — the real questions, phrased the way users actually type them — and we build dedicated content pieces around each one. Every article, blog post, and content asset we create is structured to be the source an AI engine reaches for when that specific prompt is asked.
This means clear, structured answers at the top of every page. Specific facts and data points that AI can extract and cite. Expert authorship signals. FAQ sections that mirror conversational queries. Schema markup that tells AI exactly how to understand the content. Every element is optimised for machine readability, not just human readability.
Prompt Research Across All Major LLMs
We identify the specific queries buyers are submitting to ChatGPT, Perplexity, and Gemini in your category — then build content around each one.
Direct Answer First, Context Second
Every piece of content leads with a clear, specific answer before adding depth. This matches how AI engines extract information — they want the answer in the first paragraph, not the fifth.
Structured Formatting for AI Extractability
Headers, FAQ blocks, bullet lists, numbered steps, schema markup. Research shows structured content has a 27% higher AI extractability rate than unstructured prose.
Named Expert Authorship on Every Piece
Pages with visible author credentials are cited 41% more often by AI systems. Every content piece we publish includes clear expert attribution.
Monthly Content Refresh Cycle
AI engines have a strong recency bias — content older than 3 months sees significantly fewer citations. We maintain a regular update cycle so your content stays fresh and citation-eligible.
We Partner With Sites
AI Already Trusts and Cites.
Building your own domain authority takes time. The fastest route to AI citations — proven and working right now — is placing your content on the sites that AI engines are already pulling from. We have identified and built relationships with high-authority publications, industry blogs, and content platforms that are consistently cited by ChatGPT, Perplexity, and Google AI Overviews in your category.
We place your brand, your content, and your recommendations on these sites through paid editorial collaborations. Because these sites already have the trust signals and domain authority that AI systems reward, your content gets cited faster than content published only on your own domain. It is the difference between planting a seed in fresh soil versus in soil that has already proven it grows.
We also use Reddit and Quora strategically — both of which are disproportionately cited by AI engines. ChatGPT cites Reddit in 11.3% of responses. Perplexity cites Reddit in 46.7% of its responses. Google AI Overviews pulls from Quora 14.3% of the time. Authentic, valuable contributions to the right threads on these platforms create citation-ready content in the exact ecosystems AI engines scan first.
Paid Collaborations on High-DA Publications
We identify the specific publications AI engines already cite in your category and secure editorial placements that put your brand in their content — and therefore in AI responses.
Reddit Strategy in AI-Indexed Communities
Targeted contributions to relevant subreddits with high citation frequency. Reddit is the #1 non-Wikipedia source for Perplexity AI and a top source for ChatGPT and Google AI Overviews.
Quora Presence for Google AI Overviews
Quora is cited in 14.3% of Google AI Overview responses. We build authoritative Quora answers around your brand's key questions and maintain them with regular updates.
Domain Authority Building to DA 50+
For AI to consistently cite your own site, you need a domain authority above 50. We build this through guest posts, editorial links, and citation-worthy content placements across the web.
What Actually Gets Brands
Cited by AI in 2026.
These are not theories. These are the practices validated by research across millions of AI citations — and the ones we execute for every client.
Answer First, Always
AI engines scan for the direct answer within the first 160 characters of a page. Lead every piece of content with a clear, specific answer to the prompt. Context and depth come after. This single structural change consistently increases citation probability.
Build Topic Clusters, Not Isolated Pages
AI evaluates topical authority across a domain, not page by page. A single great article does not establish you as an authority. A cluster of 15 to 20 interlinking articles around a topic signals to LLMs that your site is a genuine expert source in that space.
Schema Markup on Every Page
Pages with full schema implementation — FAQ schema, Article schema, Product schema — see a 27% lift in AI extractability. Schema is the structured language AI can read with confidence. It removes ambiguity about what a page is, who wrote it, and what question it answers.
Third-Party Validation Over Self-Promotion
Only 15% of AI citations come from brand-owned sites. The other 85% come from third parties citing your brand. Getting mentioned by publications, forums, and expert sources that AI already trusts is far more effective than publishing on your own domain alone.
Recency: Update Content Every 90 Days
AI systems have a strong bias toward recently updated content. Content older than 3 months sees a measurable drop in citation frequency. A regular update cycle — refreshing data, adding new examples, updating statistics — maintains your citation eligibility continuously.
Measure Citation Rate, Not Just Traffic
Traditional SEO is measured in rankings and clicks. AEO/GEO is measured in citation frequency — how often your brand appears across AI responses to relevant prompts. We track your citation rate monthly across ChatGPT, Perplexity, Gemini, and Copilot as the primary performance metric.
Reddit and Quora Are Not Optional
User-generated content on high-DA community platforms dominates AI citations because it is conversational, specific, and perceived as authentic peer recommendations. Building a consistent presence on Reddit and Quora in your category is one of the highest-return AEO investments available in 2026.
Target Comparison and Recommendation Prompts
Not all prompts generate AI citations equally. Prompts that ask for comparisons, recommendations, and "best of" answers consistently force AI to name specific brands. Structuring content around these prompt types — "best X for Y scenario" — gets brands cited in the responses that directly influence purchase decisions.
Domain Authority 50+ for Your Own Site Citations
AI engines strongly prefer high-authority domains. Research shows AI systems filter down to roughly 117 documents from tens of thousands when generating a response. Getting into that final pool requires your domain to signal sufficient trust. A DA below 30 makes your own site nearly invisible to AI citation systems.
Want to know where your brand stands in AI search right now? We run a citation audit across ChatGPT, Perplexity, and Google AI Overviews. Free, no commitment.
Start Getting Cited by AIFrom Zero AI Visibility to
Consistent Citations, Step by Step.
The same four-phase process we used to generate 2,100 Copilot citations in 3 months.
Citation Audit and Prompt Mapping
We audit where your brand is and isn't appearing in AI responses across the major platforms. We map the prompts your buyers are using and identify the content and authority gaps we need to close.
Content Infrastructure Build
We build the on-site content cluster — articles, FAQs, guides, comparison pages — each mapped to a specific AI prompt. Schema markup added to every page. Expert authorship signals established throughout.
Third-Party Authority Activation
Paid editorial collaborations on AI-cited publications go live. Reddit and Quora presence is built in the right communities. Guest posts on high-DA sites drive domain authority growth toward the 50+ threshold.
Track, Refresh, and Compound
Citation rates tracked monthly across ChatGPT, Perplexity, Gemini, and Copilot. Content refreshed every 90 days to maintain recency signals. New prompt opportunities identified and added to the content roadmap continuously.
End-to-End AEO/GEO.
Content to Citations. All In-House.
Prompt Research and Content Strategy
Mapping what your buyers ask AI engines and building the content to answer it.
- Prompt identification across ChatGPT, Perplexity, Gemini
- Competitor citation analysis
- Content gap mapping
- Topic cluster architecture
- Monthly prompt refresh and new opportunity identification
Citation-Ready Content Production
Writing and publishing content structured specifically to be extracted and cited by AI systems.
- AI-optimised articles, guides, and FAQs
- Schema markup implementation
- Expert authorship attribution
- Answer-first formatting on every piece
- 90-day content refresh cycle
Paid Collaborations on AI-Cited Sites
Placing your content on the publications AI already trusts and cites in your category.
- AI-cited publication identification
- Paid editorial collaboration negotiation
- Content written for each placement
- Industry blog and media partnerships
- Citation tracking per placement
Reddit and Quora Presence
Building authentic authority on the platforms AI engines cite most frequently.
- Subreddit identification and community mapping
- Targeted Reddit content and contributions
- Quora answer strategy per question cluster
- Community engagement management
- Monthly activity reporting
Domain Authority Building
Getting your own site to the DA 50+ threshold required for AI to consistently cite it directly.
- Guest posting on relevant high-DA sites
- Editorial link building
- Internal linking architecture
- Domain authority tracked monthly
- Citation pathway analysis per keyword cluster
Citation Tracking and Reporting
Measuring where your brand appears across AI engines and how citation frequency is changing month over month.
- Monthly citation audits across 5 major AI platforms
- Citation rate tracking per prompt cluster
- Competitor citation benchmarking
- AI referral traffic monitoring in GA4
- Monthly strategy call and report
We Work Best With Brands
In One of These Situations
Ranking on Google but Invisible in AI Search
You have invested in SEO and you rank well on Google, but you have noticed that when buyers ask ChatGPT or Perplexity for recommendations in your category, competitors are being cited and you are not. AEO and GEO closes this gap. Less than 20% of Google rankings overlap with AI citations — they require separate strategy.
Organic Traffic Dropping Despite Solid Rankings
Google impressions are rising but clicks are falling — a pattern showing up in Search Console across thousands of sites. This is AI Overviews absorbing clicks that used to go to page-one results. The fix is being inside the AI Overview, not below it, which requires AEO strategy, not more SEO.
Building Brand Authority in a Competitive Category
You are in a category where buyers research heavily before purchasing, and you want to be the brand AI recommends when they do. AI-cited brands achieve disproportionate consideration share — buyers arrive pre-convinced because the AI already vouched for you. This is the highest-value outcome in AEO.
Who this isn't for: Brands that need immediate traffic results in 30 days. AEO and GEO is an authority-building strategy — the Copilot results above took 3 months to ramp. If you need fast traffic, paid ads are the right starting point. If you want to own the AI search landscape in your category 6 to 12 months from now, start today.
Questions About AEO and GEO
That Come Up Every Time
SEO optimises your content to rank in traditional search engine results pages like Google. AEO (Answer Engine Optimisation) optimises your content to be cited and referenced in AI-generated answers from platforms like ChatGPT, Perplexity, and Google AI Overviews. GEO (Generative Engine Optimisation) is the broader discipline of building brand visibility across all generative AI platforms and copilots. They are complementary, not competing. The key insight is that less than 20% of top Google-ranked content overlaps with AI-cited content — which means you need a dedicated strategy for each. We handle both the SEO foundation and the AEO/GEO layer on top of it.
Through three parallel tracks. First, we build on-site content structured specifically for AI extraction — prompt-mapped articles with direct answers, schema markup, expert authorship, and regular updates. Second, we place your content on publications, Reddit communities, and Quora — platforms that AI engines already trust and cite at high frequency. Third, we build your domain authority to the threshold where your own site becomes a trustworthy enough source for AI to cite directly. All three tracks run simultaneously. The compounding of all three is what produces results like the 2,100 Copilot citations shown above.
Because the data is unambiguous. Perplexity cites Reddit in 46.7% of its responses — making it the single most influential citation source on that platform. ChatGPT cites Reddit in 11.3% of responses and Quora regularly. Google AI Overviews pulls from Reddit in 21% of responses and Quora in 14.3%. AI engines favour these platforms because they contain conversational, human-generated content that reads as authentic peer recommendations — which is exactly what AI users are looking for when they ask for recommendations. Building a consistent, valuable presence on these platforms puts your brand exactly where AI engines are already looking.
We identify the specific publications that AI engines are already citing in your category — the sites that have already proven their trustworthiness to the AI systems you want to appear in. We then negotiate editorial placements on these sites that include your brand mentions, recommendations, or expert contributions. Because these sites already have the authority and citation history that AI systems reward, content published there gets cited significantly faster than content published only on your own domain. Think of it as the difference between a new restaurant getting mentioned by a food critic that newspapers already trust, versus the restaurant writing its own reviews. The third-party endorsement carries disproportionate weight.
The client dashboard shown above started generating measurable Copilot citations from the 25th of January — approximately 6 weeks after the content and collaboration strategy launched. Paid editorial collaborations on high-authority sites typically generate citations within 4 to 8 weeks of publication. Reddit and Quora content can generate AI citations within days of going live if it receives engagement. On-site content alone typically takes 8 to 16 weeks to establish enough authority to be consistently cited — which is why the combination of all three tracks simultaneously is significantly faster than any single approach.
Your Brand Should Be the Answer
AI Gives Your Customers.
We start with a free citation audit — checking where your brand currently appears and doesn't appear across ChatGPT, Perplexity, and Google AI Overviews. You get a clear picture of your current AI visibility and exactly what it would take to change it. No cost. No commitment until you're ready.
Free citation audit. No long-term contract. End-to-end AEO/GEO managed in-house.